What is it about your brand that consumers
like and what would make them spend more with you?

Hitachi Consulting has commissioned a piece of pioneering consumer research to help retailers answer these questions, and provide insight to help build market share and drive profits.

We are on a mission to uncover the Shopping Particle.

Within the exploding amounts of retail product, customer, channel and seasonal data, understanding what genuinely influences why customers buy, like the Higgs Boson particle, has remained elusive.

Yet we know the right information is out there and that the retailers that can find and analyse it will be more successful than those that don't.

Hitachi Consulting's consumer research offers insight on:

• How UK shoppers' online, in-store and mobile behaviour can be influenced across different categories (including food, clothing, homewares, toys and luxury goods)
• How to exploit rather than fear the mobile phone in customer price comparisons
• How to reduce in-store abandonment by understanding why consumers walk away
• Where in-store investment would make the biggest impact
• What makes consumers favour certain channels
• How to make the store environment more engaging, more personal and more satisfying  replicating the online experience in store
• Consumer attitudes to new location and facial recognition technologies for targeting personalised offers and service: would your customers like or loathe the concept
• How consumers shop across different channels on different days of the week
• A comparison of consumer attitudes towards over 50 major UK retailers  find out who is doing a good job for their customers of connecting the channels

If you would like more information please contact us on ukinfo@hitachiconsulting.com or
0207 9574500.

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